Jun 16, 2024  
2022-2023 Catalog 
2022-2023 Catalog [ARCHIVED CATALOG]

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BUS 300 - Introduction to Entrepreneurial Leadership

Credits: 5
Students study leadership theories, skills and practices necessary for effectiveness in varied entrepreneurial settings. Examines the interpersonal and strategic characteristics of the successful entrepreneur. Major topics include team dynamics, leading people, leading by example, leading projects, creating goals, and setting expectations.

Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program or instructor consent. 

Course Outcomes:
Students who successfully complete this class will be able to:

  1. Demonstrate interpersonal behaviors associated with effective entrepreneurial leadership in a team-based setting.
  2. Apply strategies associated with highly effective teams to complete an experiential learning project.
  3. Build a team using theories from entrepreneurial leadership literature and team dynamic literature.
  4. Analyze individual entrepreneurial leadership skills and teaming skills through self-assessment and reflection.
  5. Discuss entrepreneurial leadership and teaming strategies using theory and research.

Program Outcomes
  1. Analyze and use business data to develop appropriate business and marketing strategies.                                     
  2. Apply entrepreneurship principles to better leverage organizational resources.
  3. Apply economic and behavioral concepts to strategy formulation.
  4. Conduct a survey of the business environment, identify opportunities, and formulate a plan for capitalizing on them.
  5. Assess the potential market for a product, and then formulate a plan for developing and marketing the product. 
  6. Formulate and communicate an original business plan to an audience of stakeholders.

College-wide Outcomes
  • Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
  • Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.

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