MGMT 420 - Business Strategy

Credits: 5
Learn to develop and execute strategic plans that create and sustain a competitive advantage in a given market. Topics include techniques for analyzing firm capabilities, competitive environments, and strategic positioning; and tactics for implementing strategic plans across an organization; and analysis of business models.

Enrollment Requirement: Admission into the BAS in Applied Management program; and BUS& 101; and ENGL& 101; and MGMT 315, 345 and 395; or instructor consent.

Course Fee: $50.00

Course Outcomes:
Students who successfully complete this class will be able to:

Conduct an analysis of a firm’s capabilities using multiple strategic frameworks.
Analyze the competitiveness of an industry using Porter’s Five Forces model.
Construct a positioning map of an industry.
Develop a strategic plan that addresses a firm’s goals and capabilities.
Contrast common business models according to revenue model and position in the value chain.

Program Outcomes

Formulate effective business strategies by conducting thorough analysis of a given market and business environment.
Analyze quantitative and qualitative data to effectively and efficiently resolve business problems.
Analyze financial data to explain organizational performance and identify business opportunities in a given market.
Apply organizational behavior principles and human resources management practices to formulate a plan to effectively hire, retain, and develop a workforce.
Plan and implement marketing and sales strategies to maximize long-term profitability of a firm.
Construct operations and project plans that efficiently and effectively leverage organizational resources.
Formulate strategies to increase ethical behavior and socially responsible decision making within an organization.

College-wide Outcomes

Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.