Jul 04, 2020  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

Marketing and Entrepreneurship, BAS


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180 Credits

Green River College’s Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship will provide graduates with the skills and abilities to perform market research, product development, product management, digital marketing and e-commerce, promotions development and management, sales and business development, and project management. Students will also learn supporting business topics such as accounting, business planning, and operations. In addition, graduates of this degree program will be prepared to start and grow new ventures.

This degree is designed to prepare students for employment in a variety of marketing positions, including: market research analyst, marketing specialist, business analyst, product manager, sales representative, and social media manager. The skills learned in this degree can be applied in organizations ranging from small startups to large, well-established businesses.

The BAS in Marketing and Entrepreneurship enables individuals with associate’s degrees to combine their lower-division technical or transfer preparation with upper-division credits in business, marketing and entrepreneurship. The result is a practical, application-oriented, Bachelor’s degree. The BAS in Marketing and Entrepreneurship also combines the breadth and academic rigor required for students who wish to continue their studies at the Master’s level.

Entry Requirements: The entry requirements for the BAS in Marketing and Entrepreneurship program provide access to students from both academic transfer and career and technical programs. These entry requirements also ensure that prospective students are prepared for success once they enter the program. Entry requirements are:

  • AAA, AAS or AAS-T degree with a cumulative GPA of 2.5 or better or
  • AA, AB, or AS degree with a cumulative GPA of 2.5 or better
  • Completion of MATH at the MATH 097  level or higher (5 credits with a grade of 2.5 or better)
  • Completion of ENGL& 101  or ENGL 126  or 127  or 128  (5 credits with a grade of 2.5 or better)

Contacts: Tim Broxholm, ext. 4377, tbroxholm@greenriver.edu; Nicole Harris, ext. 4389 nharris@greenriver.edu; Jeff Perlot, ext. 4865 jperlot@greenriver.edu

Program Website: Bachelor’s in Marketing & Entrepreneurship | https://www.greenriver.edu/students/academics/degrees-programs/business-marketing-and-entrepreneurship/bachelors-in-marketing–entrepreneurship/

Graduation Requirement

Completion of an associate degree or higher from a regionally accredited college or university.

Program Outcomes


Students who successfully complete this program will be able to:

  1. Apply entrepreneurship principles to better leverage organizational resources.
  2. Apply economic and behavioral concepts to strategy formulation.
  3. Conduct a survey of the business environment, identify opportunities, and formulate a plan for capitalizing on them.
  4. Assess the potential market for a product, and then formulate a plan for developing and marketing the product. 
  5. Formulate and communicate an original business plan to an audience of stakeholders.

Requirements


Communication Skills (10 credits)


Quantitative Skills/Symbolic Reasoning (5 credits)


Social Sciences (10 credits)


Natural Sciences (10 credits)


Additional credits from an Associate’s Degree or equivalent in business-related field (50 credits)


Notes


Last Revised

7/1/2019

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