BUS 400 - Personal and Professional Branding

Credits: 5
Students apply personal and professional branding strategies to develop a comprehensive personal marketing and career plan. Topics include methods of conveying a consistent personal brand, career planning, job targeting, networking, personal marketing materials, effective use of social media, and involvement in targeted professional associations.

Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121; and (BUS& 101 or BUS 181); and (MATH& 141 or MATH 147); or instructor consent.

Course Outcomes:
Students who successfully complete this class will be able to:

Develop a personal branding strategy that effectively communicates core values, skills, strengths, and value proposition to appropriate stakeholders.
Create a personal marketing plan that can be utilized for identifying and attaining professional opportunities.
Apply networking strategies to increase professional opportunities.
Construct, format, and tailor a professional resume, digital profile, and portfolio.
Demonstrate an understanding of the behavioral interview process by participating in simulated behavioral interviews.
Create a professional development plan that focuses on further development of strengths, addresses weaknesses, identifies career opportunities, and acknowledges threats.

Program Outcomes

Analyze and use business data to develop appropriate business and marketing strategies.
Apply entrepreneurship principles to better leverage organizational resources.
Apply economic and behavioral concepts to strategy formulation.
Conduct a survey of the business environment, identify opportunities, and formulate a plan for capitalizing on them.
Assess the potential market for a product, and then formulate a plan for developing and marketing the product.
Formulate and communicate an original business plan to an audience of stakeholders.

College-wide Outcomes

Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.