Jul 16, 2024  
2021-2022 Catalog 
2021-2022 Catalog [ARCHIVED CATALOG]

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BUS 460 - Venture Launch 1

Credits: 5
Students work in teams to research, plan, and present a business proposal to business development counselors and institutional funding professionals. This a two-course sequence with BUS 490 .

Enrollment Requirement: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121 ; and (BUS& 101  or BUS 181 ); and (MATH& 141  or MATH 147 ); and BUS 395 ; or instructor consent.

Course Outcomes:
Students who successfully complete this class will be able to:

  1. Develop proposal for new business, utilizing concepts learned in the areas of marketing operations, entrepreneurship, finance, and accounting.
  2. Develop business plan for new venture.
  3. Formulate strategies to obtain funding for new venture.
  4. Construct an original pitch for presentation to business professionals and potential funders.
  5. Present business plan to business professionals and potential funders.

Program Outcomes
  1. Analyze and use business data to develop appropriate business and marketing strategies.                                     
  2. Apply entrepreneurship principles to better leverage organizational resources.
  3. Apply economic and behavioral concepts to strategy formulation.
  4. Conduct a survey of the business environment, identify opportunities, and formulate a plan for capitalizing on them.
  5. Assess the potential market for a product, and then formulate a plan for developing and marketing the product. 
  6. Formulate and communicate an original business plan to an audience of stakeholders.

College-wide Outcomes
  • Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
  • Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.

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