MGMT 395 - Marketing Management

Credits: 5
Examines how managers develop, implement, and evaluate strategic marketing decisions to maximize long-term profitability of a firm. Topics include analysis of competitor behavior, product line management, and long-term road mapping of product and branding strategy.

Enrollment Requirement: Admission into the BAS in Applied Management; and BUS& 101; and BUS 121; and ENGL& 101; or instructor consent.

Course Fee: $50.00

Course Outcomes:
Students who successfully complete this class will be able to:

Develop marketing strategies for products at different stages of the product life cycle.
Modify a product line based on the firm’s marketing strategy, the business environment, and the product’s stage in the product life cycle.
Critique a firm’s roadmap for product mix in terms of its effect on customer acquisition, customer retention, and market positioning.
Formulate strategies to maximize customer acquisition and retention.
Design marketing strategies that leverage the core competencies of the firm with forces of the business environment.

Program Outcomes

Formulate effective business strategies by conducting thorough analysis of a given market and business environment.
Analyze quantitative and qualitative data to effectively and efficiently resolve business problems.
Analyze financial data to explain organizational performance and identify business opportunities in a given market.
Apply organizational behavior principles and human resources management practices to formulate a plan to effectively hire, retain, and develop a workforce.
Plan and implement marketing and sales strategies to maximize long-term profitability of a firm.
Construct operations and project plans that efficiently and effectively leverage organizational resources.
Formulate strategies to increase ethical behavior and socially responsible decision making within an organization.

College-wide Outcomes

Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.