JOURN 157 - Social Media & Broadcast Marketing

Credits: 5
Explores the role of social media, digital delivery, and other marketing tools as utilized by broadcast and digital media. Gives students detailed understanding of marketing, research, and sales at radio and television stations as well as new media and digital platforms.

Course Outcomes:
Students who successfully complete this class will be able to:

Demonstrate a working knowledge of standard industry practices with regards to researching broadcast & digital media audiences, marketing radio, television, cable & satellite stations, and digital media to the audience.
Demonstrate a working knowledge of selling advertising on radio, television & cable stations as well as on digital platforms.
Demonstrate an understanding of the potential for expanding the reach of broadcast & digital media through social media, the internet and other digital delivery.

Program Outcomes
Apply relevant criteria and standards when evaluating information in terms of how it will interest and inform their audience.

College-wide Outcomes

Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.
Written Communication - Written Communication encompasses all the abilities necessary for effective expression of thoughts, feelings, and ideas in written form.