CMST 113 - Communication in Social Media Contexts

Credits: 5
Social media communication includes an overview of communication theory and skill development in social media settings. In today’s fast-paced digital landscape, effective self-presentation is key to success in both personal and professional realms. Self-presentation on social media is founded upon various communication studies theories that can help boost its effectiveness. This introductory course is designed for students interested in harnessing the power of social media for self-presentation and communication strategies. Students will be equipped with the knowledge and skills to navigate the evolving world of digital communication and create impactful self-presentational communication strategies for their own ventures or community initiatives.

Course Outcomes:
Students who successfully complete this class will be able to:

Identify media tools and affordances.
Use media tools and affordances to deliver messages.
Craft self-presentational communication strategies for audience impact.
Analyze the effectiveness of messages on intended audiences through feedback and analytics.

Program Outcomes
Create messages appropriate to the audience, purpose, and context.

College-wide Outcomes

Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
Written Communication - Written Communication encompasses all the abilities necessary for effective expression of thoughts, feelings, and ideas in written form.