Aug 05, 2020  
2017-2019 Catalog Addendum 
    
2017-2019 Catalog Addendum [ARCHIVED CATALOG]

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BUS 121 - Marketing Fundamentals

Credits: 5
Examines how to build a successful marketing strategy. Students learn to understand consumer behavior, identify target market segments, select distribution channels, price for profitability, and select promotional tactics. Emphasizes the integration of these marketing functions into an effective plan.



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