JOURN 152 - Broadcasting & Digital Media Management

Credits: 5
Covers radio management practices emphasizing the business of broadcasting. Includes sales, promotion, community relations, government regulations, demographics, programming, and modern applications such as digital delivery and social media usage.

Satisfies Requirement: Humanities/Fine Arts/English

Course Outcomes:
Students who successfully complete this class will be able to:

Demonstrate a working knowledge of radio as show business, with emphasis on total radio station operations.
Demonstrate the relationship between radio and the community, and the Federal government.

Program Outcomes
Apply relevant criteria and standards when evaluating information in terms of how it will interest and inform their audience.

College-wide Outcomes

Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.