Mar 29, 2024  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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MGMT 310 - Research in Marketing

Credits: 5
Learn to formulate marketing goals by utilizing market research methods to collect, analyze, and evaluate marketing data and information. Topics include market research methods, data analysis and interpretation, research proposals, communicating research, and strategic applications of research.

Prerequisite: Admission into the BAS in Applied Management program; and MATH& 141  or MATH 147 ; and ENGL& 101 ; and BUS& 101 ; and BUS 121 ; or instructor’s permission. Recommended: MATH 256  

Course Outcomes:
Students who successfully complete this class will be able to:

  1. Contrast marketing research methonds in terms of effectiveness, accuracy, cost, and required resources.
  2. Differentiate major types of measurement techniques in data collection methods.
  3. Analyze data obtained using marketing research.
  4. Construct market research project proposal that specifies research goals and methods.
  5. Propose marketing strategy recommendations utilizing results obtained from marketing research.

Program Outcomes
  1. Formulate effective business strategies by conducting thorough analysis of a given market and business environment.
  2. Analyze quantitative and qualitative data to effectively and efficiently resolve business problems.
  3. Analyze financial data to explain organizational performance and identify business opportunities in a given market.
  4. Use organizational behavior principles and human resources management practices to formulate a plan to effectively hire, retain, and develop a workforce.
  5. Plan and implement marketing and sales strategies to maximize long-term profitability of a firm.
  6. Construct operations and project plans that efficiently and effectively leverage organizational resources.
  7. Formulate strategies to increase ethical behavior and socially responsible decision making within an organization.


College-wide Outcomes
  • Critical Thinking - Critical thinking finds expression in all disciplines and everyday life. It is characterized by an ability to reflect upon thinking patterns, including the role of emotions on thoughts, and to rigorously assess the quality of thought through its work products. Critical thinkers routinely evaluate thinking processes and alter them, as necessary, to facilitate an improvement in their thinking and potentially foster certain dispositions or intellectual traits over time.
  • Responsibility - Responsibility encompasses those behaviors and dispositions necessary for students to be effective members of a community. This outcome is designed to help students recognize the value of a commitment to those responsibilities which will enable them to work successfully individually and with others.
  • Quantitative and Symbolic Reasoning - Quantitative Reasoning encompasses abilities necessary for a student to become literate in today’s technological world. Quantitative reasoning begins with basic skills and extends to problem solving.



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