Apr 25, 2024  
2017-2019 Catalog Addendum 
    
2017-2019 Catalog Addendum [ARCHIVED CATALOG]

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BUS 310 - Marketing Research and Analytics

Credits: 5
Students learn to formulate marketing goals by utilizing market research methods to collect, analyze, and evaluate marketing data and information. Topics include market research methods, data analysis and interpretation, research proposals, communicating research, and strategic applications of research.

Prerequisite: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101  or BUS 181 ); and (MATH&141  or MATH 147 ); or instructor’s permission. Recommended: MATH 256 .



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