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Apr 25, 2024
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BUS 310 - Marketing Research and AnalyticsCredits: 5 Students learn to formulate marketing goals by utilizing market research methods to collect, analyze, and evaluate marketing data and information. Topics include market research methods, data analysis and interpretation, research proposals, communicating research, and strategic applications of research.
Prerequisite: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101 or BUS 181 ); and (MATH&141 or MATH 147 ); or instructor’s permission. Recommended: MATH 256 .
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