Mar 29, 2024  
2017-2019 Catalog Addendum 
    
2017-2019 Catalog Addendum [ARCHIVED CATALOG]

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BUS 335 - Integrated Marketing Communications

Credits: 5
Students learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, budget determination, and measuring effectiveness of promotional program.

Prerequisite: Admission into the BAS Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101  or BUS 181 ); and (MATH&141  or MATH 147 ); or instructor’s permission.



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