|
Mar 29, 2024
|
|
|
|
BUS 335 - Integrated Marketing CommunicationsCredits: 5 Students learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, budget determination, and measuring effectiveness of promotional program.
Prerequisite: Admission into the BAS Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101 or BUS 181 ); and (MATH&141 or MATH 147 ); or instructor’s permission.
Add to Portfolio (opens a new window)
|
|