BUS 365 - Consumer Behavior

Credits: 5
Examines how and why people behave as buyers. Students learn how to analyze buyer behavior, consumer motivation, perception, attitudes, and influences. Topics include cultural and social influences, advertising and salesperson influences, market segmentation, and the decision-making process.

Prerequisite: Admission into the BAS Marketing and Entrepreneurship program; and BUS 121; and (BUS&101 or BUS 181); and (MATH&141 or MATH 147); or instructor’s permission.