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Apr 25, 2024
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BUS 390 - Digital MarketingCredits: 5
Students learn how to apply digital marketing and analytic tools to create competitive and effective digital marketing programs. Topics include optimizing web and social content, online advertising, lead generation, email marketing, and web analytics.
Prerequisite: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101 or BUS 181 ); and (MATH&141 or MATH 147 ); or instructor’s permission.
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