BUS 400 - Personal and Professional Branding

Credits: 5
Students apply personal and professional branding strategies to develop a comprehensive personal marketing and career plan. Topics include methods of conveying a consistent personal brand, career planning, job targeting, networking, personal marketing materials, effective use of social media, and involvement in targeted professional associations.

Prerequisite: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121; and (BUS&101 or BUS 181); and (MATH&141 or MATH 147); or instructor’s permission.