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May 04, 2024
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BUS 400 - Personal and Professional BrandingCredits: 5 Students apply personal and professional branding strategies to develop a comprehensive personal marketing and career plan. Topics include methods of conveying a consistent personal brand, career planning, job targeting, networking, personal marketing materials, effective use of social media, and involvement in targeted professional associations.
Prerequisite: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101 or BUS 181 ); and (MATH&141 or MATH 147 ); or instructor’s permission.
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