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Apr 17, 2024
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MGMT 335 - Marketing Communications and PlanningCredits: 5 Learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, social media management, budget determination, and measuring effectiveness of promotional program.
Prerequisite: Admission into the BAS in Applied Management program; and BUS& 101 ; and ENGL& 101 ; and MGMT 395 ; or instructor’s permission.
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