Apr 02, 2020  
2017-2019 Catalog Addendum 
    
2017-2019 Catalog Addendum [ARCHIVED CATALOG]

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MGMT 395 - Marketing Management

Credits: 5
Examines how managers develop, implement, and evaluate strategic marketing decisions to maximize long-term profitability of a firm. Topics include analysis of competitor behavior, product line management, and long-term road mapping of product and branding strategy.

Prerequisite: Admission into the BAS in Applied Management; and BUS& 101 ; and ENGL& 101 ; or instructor’s permission. Recommended: BUS 121  



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