Apr 30, 2024  
2017-2019 Catalog Addendum 
    
Catalog Navigation
  Catalog Home
  Academic Calendar
  Important Phone Numbers
  Disclaimers
  Welcome
  Getting Started
  Academic Information
  Programs of Study
  University Transfer
  Professional and Technical
  Other Learning Options
  Course Descriptions
  Faculty and Administration
  Glossary
  Regional Map
  Catalog Archive
  My Portfolio
HELP
2017-2019 Catalog Addendum [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MGMT 335 - Marketing Communications and Planning

Credits: 5
Learn to develop, measure, and evaluate an integrated marketing communications plan. Topics include situational and competitive analysis, target market segmentation, creative strategy, media planning and selection, social media management, budget determination, and measuring effectiveness of promotional program.
 

Prerequisite: Admission into the BAS in Applied Management program; and BUS& 101 ; and ENGL& 101 ; and MGMT 395 ; or instructor’s permission.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)