Marketing and Entrepreneurship, BAS

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180 Credits

Green River College’s Bachelor of Applied Science (BAS) in Marketing and Entrepreneurship will provide graduates with the skills and abilities to perform market research, product development, product management, digital marketing and e-commerce, promotions development and management, sales and business development, and project management. Students will also learn supporting business topics such as accounting, business planning, and operations. In addition, graduates of this degree program will be prepared to start and grow new ventures.

This degree is designed to prepare students for employment in a variety of marketing positions, including: market research analyst, marketing specialist, business analyst, product manager, sales representative, and social media manager. The skills learned in this degree can be applied in organizations ranging from small startups to large, well-established businesses.

The BAS in Marketing and Entrepreneurship enables individuals with associate’s degrees to combine their lower-division technical or transfer preparation with upper-division credits in business, marketing and entrepreneurship. The result is a practical, application-oriented, Bachelor’s degree. The BAS in Marketing and Entrepreneurship also combines the breadth and academic rigor required for students who wish to continue their studies at the Master’s level.

Entry Requirements:

The entry requirements for the BAS in Marketing and Entrepreneurship program provide access to students from both academic transfer and career and technical programs. These entry requirements also ensure that prospective students are prepared for success once they enter the program. Entry requirements are:

AAA, AAS or AAS-T degree with a cumulative GPA of 2.5 or better or AA, AB, or AS degree with a cumulative GPA of 2.5 or better
Completion of MATH at the MATH 97 level with a grade of 2.5 or higher, OR Completion of a Math 100-level (5 credits) or higher with a grade of 2.0 or better.
Completion of ENGL& 101 or ENGL 126 or 127 or 128 (5 credits with a grade of 2.5 or better)

Contacts: Mary Butcher, mbutcher@greenriver.edu, Nicole Harris, nharris@greenriver.edu, Sean McKeaque, sean.mckeague@greenriver.edu, Daniel deWolff, daniel.dewolff@greenriver.edu

Program Website: Bachelor’s in Marketing & Entrepreneurship | https://www.greenriver.edu/students/academics/degrees-programs/business-marketing-and-entrepreneurship/bachelors-in-marketing–entrepreneurship/

Graduation Requirement

Completion of an associate degree or higher from a regionally accredited college or university.

Program Outcomes

Students who successfully complete this program will be able to:

Apply entrepreneurship principles to better leverage organizational resources.
Apply economic and behavioral concepts to strategy formulation.
Conduct a survey of the business environment, identify opportunities, and formulate a plan for capitalizing on them.
Assess the potential market for a product, and then formulate a plan for developing and marketing the product.
Formulate and communicate an original business plan to an audience of stakeholders.

Requirements

Quantitative Skills/Symbolic Reasoning (5 credits)

Any college-level math course, the following are recommended:

MATH& 141 - PreCalculus I Credits: 5
MATH 147 - Finite Mathematics-Business and Social Science Credits: 5
MATH& 151 - Calculus I Credits: 5

Humanities (10 credits)

5 credits from the following:
CMST& 101 - Introduction to Communication Credits: 5
CMST& 210 - Interpersonal Communication Credits: 5
CMST& 220 - Public Speaking Credits: 5
CMST& 230 - Small Group Communication Credits: 5
5 credits from the following:
PHIL 102 - Contemporary Moral Problems Credits: 5
PHIL 111 - Science, Technology, and Value Credits: 5
PHIL 112 - Ethics in the Workplace Credits: 5
PHIL& 115 - Critical Thinking Credits: 5
PHIL 206 - Gender and Philosophy Credits: 5
PHIL 243 - Environmental Ethics Credits: 5

Social Sciences (10 credits)

BUS& 101 - Introduction to Business Credits: 5
or
BUS 181 - Introduction to International Business Credits: 5
Social Science - Five credits of Social Science Distribution course.
S 1 - Social Science Credits: 5

Natural Sciences (10 credits)

MATH& 146 - Introduction to Statistics Credits: 5
or
MATH 256 - Statistics for Business and Social Science Credits: 5
and Natural Science - Five credits of Natural Science Distribution course.
N 1 - Natural Science List A (Lab) Credits: 5

Additional General Education (15 credits)

ACCT& 201 - Principles of Accounting I Credits: 5
or
ACCT 110 - Practical Accounting 1 Credits: 5
BUS 335 - Integrated Marketing Communications Credits: 5
BUS 400 - Personal and Professional Branding Credits: 5

Business Electives (17 credits)

BUS 121 - Marketing Fundamentals Credits: 5
BUS 401 - Special Topics: Marketing and Entrepreneurship 1 Credits: 2
BUS 402 - Special Topics: Marketing and Entrepreneurship 2 Credits: 3
BUS 403 - Special Topics: Marketing and Entrepreneurship 3 Credits: 2
BUS 404 - Special Topics: Marketing and Entrepreneurship 4 Credits: 3
BUS 405 - Special Topics: Marketing and Entrepreneurship 5 Credits: 2

Additional credits from an Associate’s Degree or equivalent in business-related field (50 credits)

Notes

Please note that Math& 146 cannot be used to satisfy both the QSR and the Natural Science requirements – at least two different college-level math courses must be completed to earn this degree.

Last Revised

7/1/2023