Mar 28, 2024  
2017-2019 Catalog Addendum 
    
2017-2019 Catalog Addendum [ARCHIVED CATALOG]

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BUS 395 - Strategic Marketing and Management

Credits: 5
Examines how managers develop, implement, and evaluate strategic marketing decisions to maximize long-term profitability of a firm. Topics include analysis of competitor behavior, product line management, and long-term road mapping of product and branding strategy.

Prerequisite: Admission into the BAS in Marketing and Entrepreneurship program; and BUS 121 ; and (BUS&101  or BUS 181 ); and (MATH&141  or MATH 147 ); and (BUS 310 , BUS 335 , BUS 344 , BUS 350 , BUS 365 , and BUS 390 ); or instructor’s permission. Recommended: BUS 258 .



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